Gannett Co. today announced an upcoming media campaign in conjunction with the National Breast Cancer Foundation (NBCF) to promote the NBCF's Early Detection Plan and its online resources.
The campaign will begin in October, which is National Breast Cancer Awareness Month. The NBCF will have ads across a wide variety of Gannett properties, including local television stations, websites, USA Today, and USA Today's web and mobile platforms.
"For over four years, Gannett has been enriching the lives of women by advocating the importance of early detection of breast cancer," said Janelle Hail, NBCF founder & CEO. "We know that the best way to survive breast cancer is to detect it early, and it's essential for every woman in America to hear this message. Thanks to Gannett and their partnership with NBCF, we are accomplishing this great task and saving the lives of millions."
USA today will be running a series about breast cancer awareness titled "Spotlight on Breast Cancer" in its print, online, and mobile editions. Gannett will will be running messages on select broadcast stations and websites. It will also be turning the tower lights of its corporate headquarters pink every night in October in support of National Breast Cancer Awareness month.
"NBCF has worked tirelessly to share its life-saving message about the importance of early detection of breast cancer with consumers across the United States," said Gracia Martore, Gannett's president and CEO. "Gannett is proud to once again partner with NBCF to deliver a month-long, multi-channel advertising campaign designed to raise awareness as the search for a cure continues."
The mission of the NBCF is to save lives and provide mammograms to those in need. Last month the organization released an iOS app that gives women reminders to perform breast self-exams and schedule mammograms.