‘Breaking Bad’ Searches Surging, RJ Mitte Spiking 1,289%By: Chris Crum - August 7, 2013
If you haven’t been hiding under a rock in another dimension, you’ve probably heard that the final episodes of Breaking Bad are approaching. In fact, the first of the last episodes premieres this Sunday.
A couple weeks ago, we looked at some search data showing that Breakiing Bad is the highest-searched Emmy-nominated drama.
Yahoo is now sharing some fresh data related to Breaking Bad searches. The query “breaking bad” itself is spiking 37% this week, and searches are up nearly two times over what they were last years, the company says.
“Yahoo! Users are ecstatic to find out how the show wraps up,” a spokesperson for Yahoo says. “However, women’s interest in [breaking bad] has decreased over the past year, with 67% of Yahoo! Searches over the past month coming from men and only 33% coming from women.”
When we looked at Yahoo’s data a couple weeks ago, Bryan Cranston was the top-searched actor from the show, but Aaron Paul (then #2) has moved up to become the top one so far this month, the company says.
Still, searches for RJ Mitte, who plays Walter, Jr. are spiking more than any other cast member at 1,289%.
Breaking Bad is still the most searched for Emmy-nominated show so far this month on Yahoo. Others ranked in order, include: Game of Thrones, Mad Men, Downton Abbey, The Newsroom, Homeland and House of Cards.