Brands Get Way To See When They Appear On Tumblr
Ditto Labs announced on Tuesday that it has formed a firehose partnership with Tumblr, which will enable brands to find their logos and products within images shared on Tumblr. Considering that there are over 120 million posts to Tumblr on a daily basis, this could provide a good opportunity for companies to get a better feel for what their Tumblr presence is truly like.
Tumblr is enabling its partners to utilize the capability.
Tumblr Head of Business Development T.R. Newcomb says, “Tumblr is a highly visual platform that encourages graphical storytelling. Adding the unique layer of visual analytics from Ditto Labs allows our brand partners to discover much deeper insights and competitive intelligence into the narratives that play out around their brands each day on Tumblr.”
Ditto Labs CEO David Rose said, “Photo-listening provides incredible insight into how people make brands a part of their everyday lives,. No other technology can read brand information inside of pictures at social-scale. It’s a must-have for companies looking to understand how to engage with fans and consumers in a photo-centric world.”
According to Mashable, Newcomb says Tumblr isn’t planning to do anything ad-related with this yet, but brands might be able to gain some insights from about their brands and apply them to organic strategies.
Read our interview with Curalate’s CEO for more on how brands can get better at visual social media like the kind of thing you’re likely to find on Tumblr.
Ditto Labs is offering its customers photo analytics for Tumblr effective immediately. It also provides an API for social media “listening” platforms.
According to data from comScore, Tumblr users spend an average of 16 minutes per session on the service.
Image via Tumblr