Branded Email Subject Lines = Improved Openings

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As one of the acting administrators of WebProWorld, I’ve come across a number of subjects asking how to improve email marketing efforts. One of the most effective methods, according to a report issued by InternetRetailer, is to use a branded subject line. This information comes from a study conducted by Silverpop Systems, which says a branded subject line can increase opens by up to 60%.

If that amount comes anywhere close to being accurate, then using this type of subject line should be an automatic reflex. Other areas to concentrate on include emails with special offers. The study reveals users are less likely to open an email offering a percentage discount (save 20%) in the subject line. However, if the subject used dollar amounts instead of percentages (save $20), openings improved by 45%.

As you can see, two fairly simple alterations can have sweeping effects on how many people open your marketing email. With that in mind, it would be foolish to ignore the information provided by Silverpop’s study.

Chris Richardson
Staff Writer | WebProNews

Branded Email Subject Lines = Improved Openings
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