Rolls Out New Website

    November 15, 2010
  has launched a new website featuring discounts on 100,000 bestselling titles, free shipping offers and new product lines.

To promote the new website, Borders is offering free shipping on all orders placed on its site today. Borders Rewards Plus members receive free standard shipping  on their online orders and an additional 10 percent off the purchase price for most items. Members of the free Borders Rewards program also receive free shipping on orders of $25 or more.


Borders is using its loyalty program database to encourage users to share product reviews with their friends and followers via Facebook. The company is also using its employees to write staff reviews on

Readers can find books on by clicking on the New York Times Bestseller lists, or by category and genre.

A partnership with ChoiceStream will allow users to see recommendations for new products while they are browsing and Borders will provide new lists of staff picks and books and products currently in the news.  The title detail page for each book lists all the formats in which that book is available, and some books feature a Google Books "preview" that allows them to virtually flip through a few chapters.

“Ensuring a world-class online shopping experience is at the core of Borders’ brand transformation strategy," said Mike Edwards, CEO of Borders, Inc.

"We’ve listened to our customers, discounted tens of thousands of our top online titles, rolled out new product lines and a streamlined, more social online experience. We have to challenge ourselves to keep offering the best customer experience both in store, and on the Web.”