Boardtracker Checks Us Into the Boards

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Finally there’s now a way for all of us to search message boards, not just professionals who license the high-end tools.

BoardTracker.com is tracking 16 million conversation threads in 26,000+ forums. They aggregate content into tag clouds too.

While these numbers are very small, I still think it’s smart for these guys to be focusing on forums. There’s plenty of value here and they’re filling a void in the market. Take health, for example. Most of the conversation around health takes place in forums, not blogs – at least right now. I would love to see more innovation in this area of conversation monitoring. Better yet, they should find a way to aggregate blog comments too. Wither not the forum. (via del.icio.us/for/steverubel)

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Boardtracker Checks Us Into the Boards
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