Of a crop of ready-to-cook food delivery services, Blue Apron has emerged as one of the leaders of the pack. Now, for the first time, the company has given its customers a mobile app.
The new app, now available on iOS, offers recipes, video tutorials, and more.
– Discover seasonal recipes and cooking tips each week
Each week, our culinary team creates 10 new recipes that feature what’s in season. Recipes include integrated how-to videos and cooking tips along with step-by-step instructions.
– Create photos of your meal with custom filters and effects
The camera feature includes food-friendly filters and special effects like captions, stickers, and even animated steam!
– Save and share your favorite Blue Apron recipes
Save your favorite recipes to your personal recipe box in the app, and share these favorites with friends and family via Facebook, Twitter, Pinterest, email, and text.
– Manage your weekly deliveries and review your meals
Blue Apron customers can manage their deliveries in the app, including customizing your menu, updating your delivery information, and scheduling deliveries. After you’ve cooked your meals, review your meals and send us your feedback!'
Yes, the Blue Apron app encourages users to take photos of their food, snap filters on them, and share them across social media (you know you're going to do it anyway). The app also lets you share its content with friends via iMessage and email.
If you;re unfamiliar with Blue Apron, here's a quick rundown. The company offers free delivery of pre-measured ingredients based on seasonal recipes crafted each week (over 800 so far in the Blue Apron cookbook). Each meal is between 500-700 calories and takes about 35 minutes to make.
Much of the app's content, like recipes and videos, are also available on the company;s website but the app makes surfacing it all much easier. It's also nice to be able to manage your food deliveries on the go.
According to Blue Apron, it delivers over three million meals a month. Last month, it closed on a new round of funding, valuing the company at $2 billion.
An Android version of the new app is on the way.