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BlogWorld Expo: Keynote Luncheon with Rubel and Kawasaki

Star Bloggers on Yahoo!, Mahalo, Twitter, and Apple

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BlogWorldWebPronews anchor Abby Prince-Johnson was present for the keynote luncheon at the BlogWorld Expo, where star bloggers Steve Rubel and Guy Kawasaki spoke with one another on a variety of topics from Yahoo to Mahalo.

(WebProNews spent the weekend in Vegas at the BlogWorld Expo and chatted up the brightest minds in the blogging business. Stay tuned to WebProNews and WebProNews Video for updates.)

For those of you who are unfamiliar with Rubel and Kawasaki, Rubel is SVP, Director of Insights for Edelman Digital, a division of Edelman – the world’s largest independent PR firm. Kawasaki is a managing director of Garage Technology Ventures, a columnist for Entrepreneur Magazine, and the author of eight books. Both are well known for their blogs "Micro Persuasion" and "How to Change the World", respectively.

The two talked a bit about Kawasaki’s company Alltop through muffled audio, and then shifted the focus to Yahoo!, who Kawasaki says "has its own share of problems." He said that if Microsoft offered him that much money, he would take it. He then went on to talk about all the PR pitches he gets.

The two of them spoke a bit about Twitter next. "Alltop would not be what it is without Twitter. Twitter has changed my life. It’s a weapon." Rubel on the other hand has trouble managing Twitter apparently.

Rubel asked Kawasaki if he would consider returning to Apple (he was once an "Apple Fellow"), to which he replied, "Apple doesn’t need me if it has Steve [Jobs]." He did say that Apple should be more open with the iPhone, and "let it all hang out."

The topic was shifted again, this time to Jason Calacanis. Guy asked the audience how many people used Mahalo. Only three people indicated that they did. The crowd erupted in laughter.

Finally, they talked about SEO, and Kawasaki gave his best piece of advice: "I don’t know much about SEO, so my philosophy is “Write good s***!"

WebProNews anchor Abby Prince-Johnson contributed to this article.

BlogWorld Expo: Keynote Luncheon with Rubel and Kawasaki
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