As you can see from the graph above, the number of RSS and RSS to email subscribers of Online Marketing Blog has grown substantially since we moved over to WordPress and updated the design.
Participating in a little social media optimization hasn't hurt either. :)
One of the metrics we look at with client blogs as well as our own are the most popular RSS feed readers and aggregators used. This influences the RSS chicklets or buttons used to promote the feed.
Checking the Feedburner stats for Online Marketing Blog there are 118 different RSS readers logged. I suspect 30 or so of those are blog bots. Here's the distribution of top ten RSS readers from most to least popular for this blog:
All Time
Bloglines
FeedBlitz
Pageflakes
NewsGator Online
Firefox Live Bookmarks
Netvibes
Rojo
My Yahoo
BlogBridge
Past 30 days
Bloglines
Pageflakes
FeedBlitz
Rojo
NewsGator Online
Netvibes
Firefox Live Bookmarks
My Yahoo
BlogBridge
Past 7 days
Bloglines
Pageflakes
FeedBlitz
Rojo
NewsGator Online
Netvibes
Firefox Live Bookmarks
My Yahoo
FeedReader
One Day
Pageflakes
Bloglines
FeedBlitz
Rojo
NewsGator Online
Netvibes
Firefox Live Bookmarks
My Yahoo
FeedReader
It's interesting to see that Pageflakes has increased in usage to take the top spot for one day's stats. Also, the FeedBlitz RSS to email service consistently ranks in the top 3. If you're not offering a RSS to email option for users on your blog, you are missing out on potentially 15-30% of your possible subscribers.
I would be curious to know what the top RSS readers are on other SEO blogs. Maybe it's time for a survey!
Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He's been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.
SEO Step Six of Ten: Social MediaThe New Language Of Marketing 2.0 Is Social Media Good or Bad For Business?Resources for New Media and Social Media PRNew Rules for Social Media OptimizationSocial Media, Blogs and Online PR: Their PowerSocial Media's Impact on Search Engine MarketingThe Year in Social Media: 2008SES Social Media Optimization PanelNew Tools for Social Media Optimization
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