Sound Advice on Corporate Blogging

By Steve Rubel - Fri, 01/20/2006 - 3:03pm.

I sat on a panel discussion today during the Word of Mouth Marketing conference on what makes for a great blog.

David Binkowski from Hass MS&L (the group behind the GM Fastlane blog) had some awesome advice...

- maintain a consistent tone

- have strong and newsworthy content

- disclose intentions and sources

- post frequent updates

- deal with comments

- keep innovating

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

News Tags: Weblog, Advice, blog, persuasion, blogging, Rubel, Edelman, corporate

About the author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.