173 Million Internet Users Watched Online Video In January

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173 Million Internet Users Watched Online Video In January

Tuesday, March 9, 2010

By Manoj Jasra

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comScore today released January 2010 data from the comScore Video Metrix service showing that nearly 173 million U.S. Internet users watched online video during the month. Highlights from the report below:

The top video ad networks in terms of their actual reach delivered were: BrightRoll Video Network with 27.2 percent penetration of online video viewers, SpotXchange Video Ad Network with 19.8 percent, and Tremor Media Video Network with 16.6 percent.
135.4 million viewers watched 12.7 billion videos on YouTube.com (93.4 videos per viewer).
The average Hulu viewer watched 23.5 videos, totaling 2.3 hours of videos per viewer.
The duration of the average online video was 4.1 minutes.

*Top U.S. Online Video Content Properties by Videos Viewed January 2010 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix**
Property	Videos (000)	Share of Videos (%)
Total Internet : Total Audience	32,410,886	100.0
Google Sites	12,816,043	39.5
Hulu	903,078	2.8
Microsoft Sites	491,753	1.5
Yahoo! Sites	435,487	1.3
Viacom Digital	361,228	1.1
Fox Interactive Media	293,008	0.9
Turner Network	283,244	0.9
AOL LLC	241,991	0.7
Vevo	226,125	0.7
CBS Interactive	217,407	0.7

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News Tags: January, million, Online, watch, user, Internet, Video

About the author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.

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173 Million Internet Users Watched Online Video In January