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Wednesday, May 27, 2009

Employees Agree That Their Social Media Actions Effect Their Company

Have you had the big talk with your kids? You know, the one where you explain the risks and how one night of craziness can result in them throwing their life away?

Good. How about with your employees?

No, I’m not talking about the importance of abstinence/protection, I’m talking about the importance of ruining your company’s reputation via social media!

New data suggests you should sit down with them right this minute!

Yep, you read that chart correctly. A whopping 74% of your employees agree that their social media antics could damage your company’s reputation. With that in mind, you absolutely need to have the talk with your employees and let them know what they can and cannot do in social media.

If you need some reading material, might I suggest the rather good Radically Transparent. ;-)

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About the author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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