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Twitter users were asked to rate the reasons why they participate, on a scale from 1 to 5 (with 1=strongly disagree and 5=strongly agree):

• “I find it exciting to learn new things from people”: Average score 4.65
• “I value getting information in a timely manner”: Average score 4.58
• “I like to be connected to lots of people”: Average score 3.91
• “I want to generate new business”: Average score 3.70
• “I find it gratifying to have people follow me”: Average score 3.64

Curiously, despite a strong showing for being "connected to lots of people" only 34% of users agree it’s important to follow those that follow you. Not quite sure how that gels with their desire to make lots of connection. Oh well.

Lastly, despite spending an average of almost 3 hours a day on Twitter, we’re apparently not discouraged when we tweet and get nothing back but crickets–only 24% of us have our egos bruised when we tweet with no replies.

If you’re interested in the full study head to Marketing Charts (I couldn’t find the study on the MarketingProfs site).

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