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Thursday, April 9, 2009
Many of those same adults that used YouTube for music discovery support the video channel's takedown. 47% of adults surveyed believe that YouTube was right to take this action. 28% opposed to the move and 25% were unsure.
The same study showed a strong and steady shift among all age groups away from watching videos on TV and towards net viewing.
YouTube Was Helping The Music Industry In The UK
Will PRS Dispute Hurt Sales?
A recent Ipsos MediaCT UK study showed that 50% of adult YouTube users went on to purchase music. 36% bought a CD, 15% bought a download and another 7% went on to buy concert tickets. The numbers could spell trouble for the UK music industry since YouTube recently pulled all music videos in the country in a dispute over royalties with rights agency PRS.
Many of those same adults that used YouTube for music discovery support the video channel's takedown. 47% of adults surveyed believe that YouTube was right to take this action. 28% opposed to the move and 25% were unsure.
The same study showed a strong and steady shift among all age groups away from watching videos on TV and towards net viewing.
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