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Monday, March 9, 2009
Skittles Did Taste The Rainbow With Latest Marketing Campaign
By Andy Beal
Say what you want about the Skittles experiment with social media, the campaign was effective in increasing the rainbow candy’s web site presence.
Hitwise reports a 1332% increase in web visitors on March 3rd.
Alexa–put the rotten tomatoes away–confirms this jump in traffic:
And Google Trends saw a spike in the number of people searching for “skittles.”
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