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Wednesday, December 3, 2008

Donate For The Holiday Season By Using GoodShop.com

With the economy slipping, charities across the nation are bracing themselves for declining contributions this holiday season.

While individuals still want to support their favorite cause, they may not have the time or the money to do so. There is a solution. More than 70,000 nonprofits have partnered with a new Yahoo-powered search engine called GoodSearch.com, and online shopping mall GoodShop.com to enable their supporters to generate donations just by doing something they do everyday – search the Internet or shop online. What makes the system so compelling is that it doesn’t cost the users a thing. It’s a form of philanthropy that works for everyone in this tough economy!

Consumers are helping their favorite causes by shopping at GoodShop.com where they can choose from more than 800 well known retailers including Target, Apple, Macy’s, Best Buy, Barnes & Noble, Petco and others. The shopping experience and the prices are exactly the same as going to the retailer directly, but by going through GoodShop, up to 37% of the purchase price is donated to the user’s favorite cause. In addition, GoodShop provides the user with coupons and deals for the stores so not only are they helping a cause, but they’re saving money while doing so!

Similarly, with the GoodSearch search engine, approximately one penny is donated to the users’ favorite charity with every search. You use it exactly as you would any other search engine (it’s powered by Yahoo so you get quality search results) and the pennies add up quickly – just 500 people searching four times a day will earn around $7300 in a year! It doesn’t cost the users a thing!

GoodSearch and GoodShop have quickly spread via word-of-mouth, the blogger community, and a number of celebrities and their foundations including Jessica Biel, Montel Williams, Faith Hill and Tim McGraw, Jeff Bridges, and others. This is helping to generate significant funds for the participating nonprofits. For example:
  • Supporters of the ASPCA are shopping on GoodShop and searching on GoodSearch, to date raising more than $22,000 to help animals in need!
  • The Cystic Fibrosis Foundation has earned nearly $10,500!
  • An order placed at Adobe Software earned Capri Elementary School in California $191!

Internet users have found GoodSearch and GoodShop to be a compelling idea. Lisa Codron, a teacher in Los Angeles, uses GoodSearch and GoodShop in support of Best Friends Animal Society, which runs the nation’s largest sanctuary for abused animals. “It’s amazing. I buy so much online and because of GoodShop I get dozens of discounts as well as the opportunity to support my favorite charity. There’s really no reason not to GoodShop!”

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About the author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach.

Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com
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