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Tuesday, October 21, 2008

Statistics of Blogging

Technorati’s State of the Blogosphere is being released this week, one segment each day. For the first time, they’ve surveyed bloggers directly about the role of blogging in their lives, the tools, time, and resources used to produce their blogs, and how blogging has impacted them personally, professionally, and financially.  Interesting stuff.

The majority of bloggers are 25 - 44 years of age.  One in five are self employed (versus 8% of Internet users). Three out of four U.S. bloggers are college graduates, and 42% have attended graduate school. More than half have a household income over $75,000. 59% have been blogging for two years or more.

As a group, they are educated, affluent, and influential.

Read the posts every day this week for the full picture

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About the author:
Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of technology in marketing and PR so business can stay in touch with their rapidly moving audiences.
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