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It makes sense when you think about it. While Technorati is a great social media search engine, it doesn’t exactly have a sound revenue model. Until today.

TechCrunch is reporting a 9am PST launch of Technorati Media, a new CPM ad network for blogs of all sizes.

The company has been testing the new sales product with a number of partners, including BlogTalkRadio, BlogCritics, BlogCatalog, BlogTV, Technabob, GPSMagazine, GeekAlerts and NerdApproved. CEO Richard Jalichandra says these blogs reach a combined audience of approximately 17 million unique monthly visitors.

Early advertisers on the network include Honda, Acura, Toyota, t-mobile, Adobe, HP, Sandisk, MSFT, Verizon, Sun, Sony, Visa, Nike, Scion, Chevrolet, Paramount, Universal Pictures, 20th Century Fox and Best Buy.

The new site is currently password protected, but, if TC is correct with the launch, you should be able to take a look later today.

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