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A new study from Frost & Sullivan suggests companies have a new enemy to face, in their battle to protect their online reputation–their own data leaks.

According to CNET:

Indeed, three-fourths of the information security professionals around the world surveyed by Frost & Sullivan say they now consider avoiding reputation damage to their organizations as a top priority.

Have you looked at your own data security recently? How do you collect customer information? What policies do you have in place to prevent your CEO leaving a laptop–loaded with client social security numbers–sitting in a cafe?

It’s not just poor customer service or defective products that can kill customer loyalty. Just the perception that you’ve mishandled sensitive customer information could enough to damage your reputation–and send customers to your rival.

The survey included responses from more than 7,500 IT security experts.

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