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Tuesday, April 22, 2008

Frost & Sullivan's Study On Data Leaks

A new study from Frost & Sullivan suggests companies have a new enemy to face, in their battle to protect their online reputation–their own data leaks.

According to CNET:

Indeed, three-fourths of the information security professionals around the world surveyed by Frost & Sullivan say they now consider avoiding reputation damage to their organizations as a top priority.

Have you looked at your own data security recently? How do you collect customer information? What policies do you have in place to prevent your CEO leaving a laptop–loaded with client social security numbers–sitting in a cafe?

It’s not just poor customer service or defective products that can kill customer loyalty. Just the perception that you’ve mishandled sensitive customer information could enough to damage your reputation–and send customers to your rival.

The survey included responses from more than 7,500 IT security experts.

Comments

About the author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

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