The Search Bowl capped off the first day of SMX West 2008 with Danny Sullivan moderating a search history game show style competition between teams from the Big Four search engines - Google, Microsoft, Ask and Yahoo! - along with an SEM All-Stars team.
Well, as usual, Google kicked butt and took home the trophy.
SMX West 2008 continues at the Santa Clara Convention Center with a keynote address on Wednesday morning from Louis Monier, Vice President of Products at Cuill, a new search engine attempting to set new standards in the filed of search. Monier is formerly with Google, eBay and Alta Vista.
SMX West runs through Thursday.
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