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Tweens Prefer iTunes To P2P

Tweens_2

We're not sure we believe it, but a new study by the NPD Group claims that purchasing music from Apple’s iTunes Store is more popular with tweens (kids 9-to 14) than "illegally"  downloading music. The report says 70% of tweens now use legal services with iTunes grabbing 49%, Limewire still commands 26% and MySpace is used by 16%.

Its hard to explain or even imagine this shift particularly in with pre-credit card crowd. Are these tweens telling the truth on the survey or is it that their college age brothers and sisters just haven't introduced them to the finer points of Pirate Bay and BitTorrent yet?

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News Tags: Tweens, NPD Group, iTunes, P2P
About the author:
Bruce Houghton is a 25 year music industry veteran who owns booking agency Skyline Music and the tour marketing company Skyline Innovations.

http://www.hypebot.com