iEntry 10th Anniversary
RSS
Newsletter
Advertising
| Advertisement |
Monday, January 21, 2008
Trust and Authority in Google's Algorithm
By Michael Gray
If you’ve ever been to search engine conference and attended a site review session chances are you’ve heard panelists mention duplicate content penalties and filters.
For “normal” people these problems are real, however with Google a double standard exists for trusted authority websites.
Case and point the SERP for [Green Real Estate] screen shot below:
The #7 listing goes to this page on Forbes.com
The #10 listing goes to this page on MSN.com
Ok first off I don’t mean to imply that MSN is scraping Forbes, I’m quite sure there is a syndication arrangement in place and no copyright laws are being broken.
However the content is identical, so identical that Google should have no problem realizing one is a copy of the other, however they don’t. The simple fact is that right now trust and authority are weighted so high within the algo that they completely trump all other factors.
Comments
| Popular WPN Business Resources |
 |
 |
|
|
|
-
What's Next for Twitter API?
Although Twitter's homepage gets a tremendous amount of traffic, it... -
The Rise of Horizontal Content Sites
Over the last year, the search industry has seen a large rise in... -
Reaching Your Audience Through Online Video
Internet video is continuing to grow by leaps and bounds.
     |