comScore's US Consumer Activity Analysis

By Manoj Jasra - Wed, 01/16/2008 - 12:27am.

comScore, Inc. (NASDAQ: SCOR), today released its monthly analysis of U.S. consumer activity at top online properties for December 2007 from the comScore Media Metrix service.

Yahoo! Sites continued its reign as the top U.S. Web property in December with nearly 137 million visitors, followed by Google Sites (133 million visitors) and Microsoft Sites (120 million visitors). Apple Inc., which benefited from interest in popular holiday gifts like the iPod and iPhone, moved up one spot to capture position 10 with 47.7 million visitors. Holiday shopping also lifted Sears Sites, which jumped 10 spots to number 21, Best Buy Sites, which rose 5 spots to 22, and JCPenney Sites, gaining 5 spots to position 40. NBC Universal, iVillage.com: The Womens Network, and Weatherbug Property all entered the rankings this month capturing positions 48, 49, and 50, respectively.

comScore Top 50 Properties (U.S.)
December 2007
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank	Property	Unique Visitors (000)
	Total Internet : Total Audience	183,619
1	Yahoo! Sites	136,634
2	Google Sites	132,954
3	Microsoft Sites	120,034
4	Time Warner Network	119,545
5	Fox Interactive Media	81,847
6	eBay	79,892
7	Amazon Sites	65,205
8	Wikipedia Sites	51,851
9	Ask Network	49,509
10	Apple Inc.	47,724
11	New York Times Digital	44,362
12	Wal-Mart	44,341
13	Viacom Digital	43,109
14	Target Corporation	42,634
15	Weather Channel, The	40,663
16	CNET Networks	35,773
17	Facebook.com	34,658
18	Adobe Sites	30,798
19	AT&T, Inc.	30,212
20	Verizon Communications Corporation	28,656
21	Sears Sites	27,203
22	Best Buy Sites	27,067
23	Gorilla Nation	26,642
24	Shopzilla.com Sites	26,524
25	Comcast Corporation	26,445
26	Disney Online	26,167
27	CBS Corporation	25,083
28	Glam Media	25,028
29	CRAIGSLIST.ORG	24,468
30	Yellowpages.com Network	24,453
31	Bank of America	23,771
32	Superpages.com Network	23,448
33	Monster Worldwide	22,565
34	Real.com Network	20,988
35	ESPN	20,667
36	E.W. Scripps	20,207
37	Gannett Sites	20,163
38	United Online, Inc	19,617
39	Circuit City Stores, Inc.	18,751
40	JCPenney Sites	18,729
41	Expedia Inc	18,702
42	NFL Internet Group	18,557
43	Lycos Sites	18,427
44	UPS Sites	18,314
45	AmericanGreetings Property	18,102
46	Photobucket.com LLC	18,060
47	ARTISTdirect Network	17,729
48	NBC Universal	17,309
49	iVillage.com: The Womens Network	17,234
50	Weatherbug Property	17,077

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News Tags: Yahoo, Google, Financial, Microsoft, Ask, Apple, Amazon, wikipedia, Fox, Time Warner, eBay, comScore

About the author:
Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process.

Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.

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comScore's US Consumer Activity Analysis