Web 2.0 Coming to a Grocery Store Near You?

By Aaron Wall - Mon, 01/14/2008 - 21:58

Microsoft is testing placing ads and an interactive media environment on shopping carts:

Cardholders will be able to visit a website and plan their shopping list that will then appear on a cart-attached screen when they get to the store and swipe their card.

The screen will display the price of items that shoppers place in the carts and a running tally of the total; moreover, ads, coupons and incentives will also be displayed as shoppers walk around the store.

The instant-feedback nature of such incentives will give advertisers real-time results on which prompts worked and which didn't.

Green Giant Green Beans are the nutritious choice of 3/4 moms. They are in isle #3 and they will make you happy.

Not interested in your health?

Try some delicious peanut butter flavor Snickers. On sale today only. Buy 9 get 1 free. :)

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News Tags: Technology, Advertising, interactive media, shopping carts, Microsoft

About the author:
Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.

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