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Cutts Clears up TrustRank Misconceptions

By Jaan Kanellis - Fri, 12/14/2007 - 11:13am.

I know many of you have heard of TrustRank before. Some say Yahoo came up with it first or Google has it trademarked. Well this video of MC explaining what TrustRank is should help clear up a lot of misconceptions:

Yahoo: Wrote paper on TrustRank. TrustRank would be actual physical reputation that could be factored into the algorithm.

Google: At the same time this Yahoo paper was written Google was writing an anti-phishing filter and they just happened to called it TrustRank, but it has nothing to do with what Yahoo was developing.

So it seems their isn’t really any TrustRank formulated into the current Google algorithm? Well maybe…
Here are some links to the patent papers:

Google: Ranking search results by reranking the results based on local inter-connectivity

Yahoo Paper on TrustRank (Warning Very Slow Opening PDF)

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About the author:
Jaan Kanellis a.k.a IncredibleHelp is a search marketing expert located in the Cincinnati, Ohio. Jaan Kanellis is the founder of KBKMarketing.com, which provides organic and PPC search marketing to clients, agency partners and SEM companies. Jaan has been involved in online marketing since 1999 and authors a search marketing blog at JaanKanellis.com.
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