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Shoppers Prefer the Virtual Hight Street

It is estimated Britons will spend more than £66 million online this Christmas buying a third of all their presents, according to news reports.

ebaytruck

 Apparently, research carried out by eBay also shows that almost half of shoppers who have bought online now prefer the virtual high street to the real one, with Amazon expected to be the top online destination.

I was reminded of such consumer behaviour and online spending when I saw this truck this afternoon on the M4 at junction 10 just outside Reading.

It’s the first time I’ve seen the eBay logo and branding used this way in the UK. I’m not suggesting it’s eBay themselves doing this, incidentally: clearly not, looking at how the logo is being used in this example.

Note to readers who drive on the right (wrong) side of the road - no, I wasn’t driving and snapping at the same time. The steering wheel in my car is on the right (right) side :) It was my wife who took the pic.

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About the author:
Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.

Neville is a UK-based communicator, blogger and podcaster. He helps companies use effective communication to achieve their business goals. Visit Neville Hobson's blog: NevilleHobson.com.