This is an event (in Miami February 24th-26th) that’s near and dear to TopRank’s marketing consulting services which are made up of: search, PR and email marketing. Out of those three “legs”, email marketing is by far the most productive in terms of ROI and conversion rates.
What’s great about this conference is that it’s all about email and nothing else. Sliced and diced into 3 tracks (BtoB, Advanced BtoC and Operations) as well as 5 general and 36 breakout sessions, there’s “something for everyone”, as they say. There’s also an opportunity to get “certified” as an email marketing expert through a package that includes both the Summit and an online course.
If you’re hungry for email marketing goodness sooner than later, here’s a tasty snack: Marketing Sherpa’s 2008 Email Marketing Benchmark Guide. There’s also an upcoming teleseminar to review the guide’s findings:
December 19, 2007 - 2:00 p.m. EST (11:00 a.m. PST),
Led by Stefan Tornquist and Tim McAtee Senior Analyst at MarketingSherpa and lead author of the 2008 Guide
More info and registration
Here’s a previous post from TopRank’s resident email marketing guru, Julie Brue with a few of her practical email marketing tips.
