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At ad:tech last week, fellow PR/new media marketing practitioner and blogger, Rohit Bhargava and I were talking about his new book, “Personality Not Included - Why Brands Lose Their Authenticity and How Great Companies Get it Back”, and he mentioned that I should send him a list of recommended reading for a new bookstore feature he’s adding to his blog.

I thought that was a great idea and with so many smart marketers reading Online Marketing Blog, I’d like to invite you to share a few of your favorite books on the subjects of marketing online, social media and new media public relations.

I’ll start with the list I sent Rohit which includes a few books that are several years old but most are fairly new or soon to be released:

• The Long Tail - Chris Anderson


• Join the Conversation - Joseph Jaffe


• The New Influencers - Paul Gillin


• The Search - John Battelle


• The New Rules of Marketing & PR - David Meerman Scott


• Now is Gone - Geoff Livingston & Brian Solis


• Do It Wrong Quickly, How the Web Changes the Old Marketing Rules - Mike Moran


• Search Engine Marketing Inc - Bill Hunt, Mike Moran


• The Corporate Blogging Book - Debbie Weil


• Waiting for Your Cat to Bark - Jeff & Bryan Eisenberg


• The Eyes Have It - Kevin Lee & Steve Baldwin


• Lead Generation for the Complex Sale - Brian J. Carroll


• Duct Tape Marketing - John Jantsch


• Seth Godin’s “Meatball Sundae - Is Your Marketing Out of Synch?” is scheduled for release in December

You can find and order or pre-order all of these books at Amazon or BN.com.

Do you have a recommended reading list of books for better online marketing and PR? Please share in the comments.

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