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HyperTargeting allows advertisers to choose from a growing list of 100 "interests" when placing as on the site. SelfServe brings this concept to the local, band and small advertiser level with a self-service platform.
MySpace's offering does not match Facebook's digital flyer program which allows self service ad placement tied to key words like "Grateful Dead" or "heavy metal", but it's another example of why social networking is quickly becoming the new marketing platform for music.
Related: Press Release, Google's Open Social Platform
Tag:
Retailers Panic Over Google Site SearchBeating The Unbeatable GooglePlatform Possibilities: Bebo, Not MySpaceGoogle - Soft on Privacy?Google Wants to Dominate Social Media TooSEO Step Six of Ten: Social MediaSocial Media Buzz Words List: Part IIGoogle Friend Connect - Sharing Social Networking ProfilesSocial Commerce and FatigueGoogle Announces API Connecter For Social Networks |
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