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Wednesday, October 31, 2007

Google Checkout & Gmail Updates

I was browsing through the Google Blogs using my Yahoo Pipe and noticed that there have been a couple pieces of cool news item floating around at the the Gmail and Google Checkout blogs.

Gmail Updating Code

So recently the Gmail team has been working on a structural code change that we'll be rolling out to Firefox 2 and IE 7 users over the coming weeks (with other browsers to follow). You won't notice too many differences to start with, but we're using a new model that enables us to iterate faster and share components (we now use the same rich text editor as Groups and Page Creator, and the Contact Manager can be seen in several Google apps). A few other things you will notice are some new keyboard shortcuts and the ability to bookmark specific messages and email searches.

Google Checkout Adds 5 New API Features

* Name Parsing: Provides the first name, last name, and full name of the buyer and
order recipient in separate fields new order notifications.

* Google Promo Notification: If an order is placed under a Google promotion, you can require new order notifications, charge amount notifications, and refund amount notifications to include the promotion amount.

* Ship-to Phone: Returns the buyer's ship-to phone number in new order
notifications.

* Billing Phone: Returns the buyer's billing phone number in new order
notifications.

* Improved Notifications: Prevents a merchant from improperly acknowledging a new order notification by requiring their acknowledgment to specify the serial number of the notification.

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About the author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach.

Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com
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