The Hidden Online Guinness Ad

By Karl Long

Guinness has added a little twist to its latest advertising campaign and have hidden it online somewhere for someone to find.

In good old ARG (alternate reality game) tradition they have started this game off with a couple of clues, in this case a fictional Mayor called Juan Ramon has put a video on youtube and created a pdf letter to share.

The pdf seems to have some writing hidden in it that alludes to some dates and times, who knows maybe there is even clues as to a prize or something, you would hope

Here’s a link to the pdf

It will be interesting to see how this unfolds, I’m also interested in if they actually hired an ARG type agency as well as the ad agency.

Some more posts on ARG’s as marketing tools:

Nine Inch Nails ARG

Beyond Viral Marketing, engagement, narrative and passion

More on ARG’s

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News Tags: Marketing, Viral, Advertising, passion, Guinness, PDF, Online, Link, comments

About the author:
Karl Long believes the experience is the marketing and social media is how customers share experience and has been blogging about it for several years. Karl's primary blog Experiencecurve lives at the intersection of marketing, social media, social software and remarkable customer experience. Karl holds an MBA in Design Management from the University of Westminster and is currently the Web/Social Media Integration Manger for the video game group at Nokia. Karl also writes about t-shirts at tcritic.com

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The Hidden Online Guinness Ad