Search Engine Watch reported that Microsoft has added Search Engine Marketing to the services Office Live businesses can use to help grow their websites.
Customers will be able to choose from three levels of service, starting with online training and working up to full service campaign management, provided through a partnership with The Search Agency.
The first service, TSA Learn, consists of three online training modules that teach the essentials of SEM and search engine optimization (SEO). Next is TSA Launch, a selection of more than 20 one-off, a la carte SEM and SEO services. For example, a user can fill out a questionnaire about their business and get a list of potential keywords to use in their search campaign, or enter their existing keywords and get a list of expanded keywords to consider. The third offering is TSA Grow, which is a full-service option where The Search Agency manages all search marketing activities for the subscriber.
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