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Baidu Over Microsoft In Worldwide Search Market Share

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Comscore released what it is calling the first comprehensive worldwide report on search engine market share, and Microsoft, third place in the U.S., falls to fourth on the world stage behind Chinese powerhouse search engine Baidu.com.

In fact, Google’s YouTube, if broken out from Google’s own data, would be the third most popular search engine and beat both Baidu and Microsoft, all by itself. That’s disheartening, as is this simple look at things:

Google: 37 billion searches (including YouTube)

Yahoo: 8.5 billion

YouTube: 5 billion

Baidu: 3.2 billion

Microsoft: 2.1 billion.

So, Google beats Microsoft about 17-to-1. Yoiks.

(via Todd Bishop)

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About the author:
Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

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