Measuring Consumer Engagement

By Manoj Jasra

I have just arrived at the Rio Resort in Las Vegas and will be attending WebTrends' Engage 2007 tomorrow. I am actually on an "expert panel" where we'll be discussing different aspects of the buzz phrase: Consumer Engagement. The topics surrounding consumer engagement will include:

What consumer engagement actually means

Best Practices for measuring consumer engagement

The role of the marketer

Consumer Engagement: B2B vs. B2C

The panel consists of some very respected names in the search marketing/web analytics industry: Gary Angel, Andy Beal, Anil Batra, Jim Novo, Jim Sterne and myself. I am hoping I can add some value to the conversation because after reading Jim Novo's Blog it appears he is quite the guru on the subject.

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News Tags: blog, comments, Consumer

About the author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach.

Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com

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Measuring Consumer Engagement