Marketers Should Be Terrified By This!

By Karl Long

A panel of young adults moderated by Guy Kawasaki which should be very interesting to marketers and anyone in the mobile business.

Conclusions and insights from this should obviously be taken with a pinch of salt as this is a pretty homogeneous group, but some of the answers to Guy’s questions were stunning to me, and I consider myself extremely savvy.

You can see the entire Veotag video here, which has the wonderful feature of bookmarking different parts of the video with hyper links (which I have done in the bullet points).

In this panel of 6 people 2 of them (girls) send over 4000 text messages in a month

Very few of them watched more than a couple of hours of TV a week and all of it was tivo’d so all ads were skipped

Almost all of them subscribed to or at least read wired

Almost all of them are on Verizon

When asked what gadget or service they would want they almost all wanted a converged mobile device that held everything all their content, music, video, and acted as a billing device so they could buy stuff

All of them were on myspace or facebook (no surprise there)

None of them knew what RSS was

Non of them wrote a blog but most read them

Only one of them knew what a wiki was but they all used wikipedia

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News Tags: Messages, Video, Text, Verizon, Gadget

About the author:
Karl Long believes the experience is the marketing and social media is how customers share experience and has been blogging about it for several years. Karl's primary blog Experiencecurve lives at the intersection of marketing, social media, social software and remarkable customer experience. Karl holds an MBA in Design Management from the University of Westminster and is currently the Web/Social Media Integration Manger for the video game group at Nokia. Karl also writes about t-shirts at tcritic.com

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Marketers Should Be Terrified By This!

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