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Tuesday, July 31, 2007

Yahoo's Search Assist is There When you Need It

Search Engine Land takes a close look at Yahoo’s new Yahoo Search Assist tool. Unlike normal search suggestion tools, Search Assist predicts when you might need a little help with your search and then shows up.

As Danny Sullivan explains…

Ever had one of those moments when you start to type in a query, enter a word and then pause because you’re not quite sure what other words to add to it? Search Assist senses this. It notes that you’ve paused, takes that as a sign you need help and magically makes suggestions appear below the search box. Cool!

In addition, you don’t just get suggestions that contain some of the letters you initially type. Search Assist goes beyond the original word to suggest related topics.

Yahoo Search Assist will be deployed gradually - so don’t expect to see it right away. For those of you interested in how it will look, here’s a screenshot:

Yahoo Search Assist

Comments

About the author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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