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I watched a very interesting video on the Google Reader blog where Robert Scoble takes viewers through his process of going through his Google Reader (which contains hundreds of feeds).

In the video, Robert Scoble talks about specific things he looks for while "shuffling" through the array of feeds in his reader. The items he mentioned were custom to his thought process however, many can cross over to a multitude of different users:

• The article headline in which he scans for keywords.


• Graphics - Scoble mentions that images slow his scanning process down and this is how TechCrunch became popular, by introducing an image into each post.


• Number of Links - Scoble addresses links as "information density" and the number of links is related to the amount of research the author has done.


• Author - Scoble gives higher credibility to authors he knows vs. any "Joe Smith."


• Body Content - Factors such as content length and keyword density are important for this item.

Robert Scoble apparently checks his feed once or twice a day, so what does he really find interesting? Here are some things you can write about which might cause him to give your blog a second look:

• Technology which is dramatically new


• The Video Space


• Google vs. Microsoft


• Anything Apple related


• Battlefronts such as Microsoft Silverlight vs. Adobe flash

Check out the video for yourself: http://www.viddler.com/explore/masterlock77/videos/1/

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