How do marketers create market research tools espousing the value of something they are not doing themselves, then market it via blog comment spam? It isn't hard to send an email or buy a review. If their service is worth $90 a month (their current price) their marketing budget should include some money for paid search and public relations. They could at least have a blog comparing seasonal data and data from different companies the way Hitwise does.
The easiest way to show the value of your offering is to eat your own dog food. That is why ReviewMe bought a bunch of its own ads to help the site go viral at launch. There are so many ways to market ad networks or competitive research tools that there is no point creating one if the marketing strategy starts with the likes of blog comment spam and/or cold calling.
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