WebProNews

Advertising To Make Its Way Onto Amazon Kindles

Amazon apparently has some big plans for their Kindle e-reader and it involves advertising. That’s right, advertising. After all, what would a good book be without advertising, right?

Best Buy Lists Twitter Followers As Job Qualification

A recruitment ad for a Sr. Manager – Emerging Media Marketing Job at US retailer Best Buy includes an item under the ‘Preferred Qualifications’ heading that applicants have “250 plus followers on Twitter.”

Technorati Trying To Make A Comeback

How long has it been since we’ve heard about Technorati? When did you last visit the erstwhile-preeminent blog tracking site? And even then, didn’t you get the sense they were going downhill? While that may just be what happens to every media (or blog) sweetheart, Technorati has seen a decline. Many have attributed this to a lack of features, innovation, relevancy of results, etc. 

Aardvark Turns Twitter Into A Q&A Engine

While we’re tapping our feet–waiting for Twitter to come to our search results page–Aardvark has been busy bringing its answer engine to Twitter.

A Breakdown Of Trust In Advertising

One of the core messages in my book Radically Transparent came courtesy of Edelman data which demonstrated that consumers overwhelmingly trusted recommendations from "a person like yourself." Two years after that data was released, new numbers from Nielsen suggest that trust in others has increased dramatically. In fact, 90% of consumers now trust recommendations from people they know.

Smaller Circulation Newspapers Hanging In There

If you work for a smaller paper or you have a favorite local paper that you simply don’t want to see fade into the sunset this is OK news. I can’t honestly say that there is real good news. It’s about the newspaper business after all.

The Older Demographic Makes A Large Push On Facebook

The demographic has shifted dramatically over at Facebook and that change could lead to billions in revenue, according to one prominent board member.

Twitter Definitions Become Sponsored

Back in March, Twitter gave us all a head-fake when they started posting “sponsored definitions,” definitions in a the sidebar of Twitter homepages that looked like ads. Twitter was quick to correct the assumption that they were, in fact, ads—they were only definitions, just like you get free from dictionaries.

10 Things You Might Not Know About Twitter

Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. The problem with most analysis on Twitter, though, is that it is limited by the minimal amount of data that Twitter collects. So, to fill the gaps, most reports do things like guessing gender based on real names or pulling data from keywords in people's biographic information.

Twitter Applying To Have 'Tweet' Trademarked

Twitter is attempting to gain some kind of control of the use of "Twitter" and "Tweet" in a way that reminds me of Google’s attempt back in 2006.