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Wednesday, June 20, 2007

Thank Google For Vista Service Pack 1 Delays

Microsoft has proved the value in the saying “easier to ask for forgiveness than permission,” when it comes to Vista.

Windows Vista After Google complained to the Justice Department that Vista unfairly made it difficult to use a desktop search tool other than Microsoft’s own “Instant Search”, the company has acquiesced and agreed to make changes when it releases Vista Service Pack 1.

So, we can all thank Google for delaying the release of Vista SP 1. Why? If you were Microsoft, would you be in a hurry to change Vista from its default Microsoft offering? We’ll likely not see SP 1 until the end of the year, giving MSFT almost 12 months to switch computer users over to Instant Search.

It’s a crafty move and proves there’s value in simply seeing what you can get away with.

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About the author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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