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XChange Conference

Semphonic, a leading web analytics consultancy today announced the XChange Conference. XChange is a highly focused web analytics conference for and by real world practitioners and web analytics managers, brought together into an intimate setting to share experiences and brainstorm new approaches.

Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant, and speaker, will marquee as Keynote Speaker and also serve as one of the expert facilitators.

In addition to Mr. Peterson, expert facilitators will include leading authorities in web analytics: Gary Angel, Manoj Jasra, Marshall Sponder and many others. These practitioners will work peer-to-peer with attendees on subjects such as Engagement and Brand Measurement, Site Base lining with Functional Analysis, Social Network Analysis, and Managing Data Quality Issues. Participants will work through their unique problems, brainstorm solutions and help define new solutions and best practices in the most important areas of web analytics.

I am excited to be part of this event and look forward to creating actionable strategies surrounding Web Analytics and Social Networking.

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About the author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach.

Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com