Speaking of Search Engine Strategies Toronto, did you know that Incisive Media now hosts half-day and full-day training sessions - intensive workshops on special topics to bring you fully up to speed - the day prior to the SES conferences?
These are very popular for companies wanting to see to it that their people get deeper, hands-on training in paid search, SEO, public relations, analytics, and other niche topics. Some of these for June 11 at the Intercontinental Hotel are virtually sold out now, but I wanted to give a heads-up for the one on online PR, news release optimization and blogger relations. It's a fast growth area, and there's no savvier expert than Greg Jarboe.
Attention PR mavens, and savvy online marketers: on June 11 - Greg Jarboe teaches the training session on SEO PR 2.0: From press release SEO to blogger relations and beyond.
Check it out.
Greg's also speaking on two sessions at the regular program for said Toronto-based search marketing conference:
Why give this particular topic a plug? Basically because you can really see the negative fallout for those who don't "get" Public Relations 2.0. To the savvy go the spoils. See you there!
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About the author:
Andrew Goodman is Principal of
Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.
In 1999 Andrew co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.
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