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Monday, June 4, 2007
Yahoo Search Marketing Commercial API Program
By Andy Beal
Yahoo has announced the launch of its new Yahoo Search Marketing Commercial API Program, giving both individuals and agencies access to their APIs for the new Panama platform.
The company is offering three levels of partnership, ranging from a free “Basic” deal for small advertising agencies and technology companies, to “Advanced” and “Elite” levels with varying subscription rates.
All participants in the Panama APIs, regardless of partnership level, have access to the software platform and any related technical support. Advanced partners additionally have account management support and a listing in Yahoo’s partner directory.
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