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Monday, May 14, 2007

What Happened to Oodle?

Just days after Facebook announced a partnership with online classifieds aggregator, Oodle, the social networking site has rolled-out a seemingly different classified solution.

Facebook

Facebook’s new “Marketplace” takes a lot of cues from popular classifieds site, Craigslist, and CNET took it for a test drive.

When you post a listing, you first have to select whether you’re listing something or listing that you want something. Then, within that, you can select a category (items for sale, housing, jobs, everything else) and a sub-category within that category. In the “For Sale” category, for example, it’s divided into college-student-friendly sub-categories of books, tickets, electronics, furniture, and everything else. You can add multiple photos, too.

Facebook Marketplace

Image via CNET 

What’s weird is there is no category for dating, neither is there one for giving away free stuff. I thought both would be high-up the priority list for the students that make up the bulk of Facebook users.

So, what’s up with Oodle? Did Facebook change their mind? Are the two services different? I know the Oodle team read this blog, so perhaps they’ll comment. In the meantime, anyone care to speculate what’s going on?

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About the author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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