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Friday, April 27, 2007

Google Sells AdWords First, Asks Questions Later

Google finds itself under fire again for helping to spread viruses and malware through AdWords.

Researchers at security software maker Exploit Prevention Labs have uncovered evidence that malware distributors are using Google AdWords to infect computers.

Exploit’s CTO, Roger Thompson said his team discovered many AdWords ads posing as legitimate ads, but then redirecting to more sinister content. He blames Google’s model of taking money first and asking questions later.

“Google says they are doing the best that they can, but their business model is to take as much money as they can for advertisements. No matter how much due diligence they do, it’s a difficult position to be in, but clearly they are not doing enough,” Thompson said.

“If they don’t do a better job of vetting their customers, we will see this sort of thing happening again and again.”

Google’s response?

Google said it had canceled the affected advertisements after it was informed of the situation. “We actively work to detect and remove sites that serve malware to our users both in our ad network and in our search results,” the company said.

Before we all freak out, and vow never to click an ad again, just remember that these are mostly isolated incidents and hyped a little by a company that sells virus protection software for a living.

Comments

News Tags: Google, Viruses, AdWords, malware
About the author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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