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Tuesday, April 24, 2007

Social Technographics & a Power Law of Participation

Charlene Li at Forrester just came out with a report on Social Technographics that surveyed user engagement.  The framework is very similar to my Power Law of Participation, but it is an entirely different thing to have some data behind it.

Participation Ladder

I haven't seen the report itself, but Steve Rubel says "this is the first report I have seen that really delves into what drives and motivates people to engage with the web."  I'll get a copy of it and see.

But I still contend that a more ideal community is scale free in structure.  What I wonder is if you could benchmark these levels of engagement against a power law -- not just to test Forrester's findings, but to help a given company realize -- "we are under-weighted in critics!"

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About the author:
Ross Mayfield is CEO and co-founder of Socialtext, an emerging provider of Enterprise Social Software that dramatically increases group productivity and develops a group memory.

He also writes Ross Mayfield's Weblog which focuses on markets, technology and musings.

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