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Yahoo Analytics - A Reality?

By Manoj Jasra - Wed, 04/18/2007 - 9:53am.

Jennifer LeClaire over at the NewsFactor Network today wrote about Yahoo aiming to battle with Google on the Analytics Front.

Jennifer was also able to get first hand information from Paul Apodaca, Director of Program Management at Yahoo Search Marketing:

"Our Web analytics program," he explained, "was developed from the standpoint of someone trying to understand their Web site's performance, whether that be a marketer or an IT person. But our Full Analytics program doesn't show all of those reports. We have tailored the display to suit the specific needs of search engine marketers."

Apodaca just hinted at the first major difference between Yahoo's Full Analytics offering and Google Analytics: Yahoo isn't giving search engine marketers information it deems unnecessary to their online advertising mission.

Yahoo's Analytics program however will come with a price, potentially $6000 annually for premium users where as Google Analytics and its 82 reports are absolutely free.

Read the full story here: http://www.newsfactor.com/story.xhtml?story_id=101006QABBI8

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News Tags: Yahoo, comments, HTTP, analytics
About the author:
Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process.

Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.
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