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The Google Categories Feature

Google is always testing tweaks to their search results but today I noticed a very interesting feature that I think is called Google Categories. Below is a screen grab of SERPs for “dvd players”. “motorola cell phones” also triggered these results but things like “lawn care” and “art museums” did not. It’s obviously product focused.

Google Categories

Notice the bold headings on categories of search results including: Comparison Shopping, Reviews, Stores, References and Others. There’s also a link to turn this feature off at the top right, “Turn OFF Categories for these results”. There are other categories including Forums, News and Manufacturers.

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News Tags: Google, comments, Categories
About the author:
Lee Odden is President and Founder of TopRank Online Marketing, specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at Online Marketing Blog offering daily news, interviews and best practices.
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