Here are some highlights from the report:
- 68% are getting SEO returns in excess of 300%, with 40% seeing ROI’s of 500% or more!
- 60% of UK companies are increasing their budget for paid search in the next 12 months.
- 62% will be making more investment in search engine optimization (SEO) to increase natural search engine visibility.
- 56% of UK respondents said that their companies spend more than £10,000 annually on paid search (i.e. sponsored listings). A quarter of UK respondents (25%) reported spending of more than £100,000 annually.
Some interesting bad news for Google:
- 54% believe that Google has an unhealthy dominance of the UK search engine marketplace and 60% said that its dominance represented a risk of some sort (including low risk).
The survey includes more than 700 internet marketers and was carried out in March 2007. The full report is $179, but they’re also offering a free sample report.
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