5 Year Double-Digit Growth Ahead for Online Advertising

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5 Year Double-Digit Growth Ahead for Online Advertising

By Andy Beal - Tue, 04/10/2007 - 10:19

Over at Axcess News, Dave Porter takes an in-depth look at recent studies on the growth of internet advertising, and points out the opportunities and the potential stumbling-blocks.

Among the data, you’ll find these encouraging stats…

The IAB said in 2006, $16.8 billion was spent on online advertising.

Online ad spending in the U.S. rose 34% compared to last year!

Q4 of 2006 saw the fastest ever growth in online ad spending.

Expect U.S. online ad spending to grow at double-digit rates, for at least the next five years!

Local online ad spending will reach $5 billion by 2012.

Online media consumption by users averaged 20%, yet online ad spend still sits at 5%.

Porter cites growing confidence in online advertising and the increased adoption of broadband as catalysts for growth, with the issue of “Net Neutrality” being the biggest potential party-pooper.

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News Tags: Advertising, comments, Online, Growth, IAB

About the author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

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